Here’s the hard truth: 99% of Facebook ads lose money.

I’ve worked with hundreds of clients, spent millions of dollars on ads, and I’ve figured out exactly why most ads tank… and why a small 1% absolutely crush it.

Today, I’m going to break down a real student case study where we spent $926 and generated over $30,000 in revenue. That’s a 30x return on ad spend — insane, right?

I’ll show you:

• The 3 biggest mistakes that kill most Facebook ads.

• The exact framework that produced those results.

• How to use it in your own campaigns.

The 3 Big Facebook Ad Mistakes

1. Picking the Wrong Objective

When newbies start running Facebook ads, they usually choose Traffic or Engagement. Seems logical, right? More clicks = more sales?

Nope. Facebook has 52,000 data points on each user. If you pick the Traffic objective, Facebook will send you link clickers… not buyers.

💡If you want sales, choose Sales.
💡If you want leads, choose Leads.

Clicks don’t pay the bills. Buyers do.

2. Terrible Targeting

Back in the day, we’d get super detailed with targeting. Now? Not necessary.

Facebook’s AI has leveled up.

With Advantage+ Audience, you can go broad and still get great results — as long as your messaging is on point.

💡 Stop overcomplicating targeting. Keep it broad, give Facebook a few hints about your ideal customer, and let the algorithm do its thing.

3. Weak Creatives

We have a saying at RFA: Messaging is the new targeting.

If your creative is boring or screams “I’m an ad!” people scroll right past it. And Facebook notices — they’ll charge you more if your ads aren’t keeping people on the platform.

💡 Here’s how to fix it:

• Make your ads feel native to the feed

• Hook people in the first 3 seconds of a video.
  

Test both videos and images — sometimes a simple Canva graphic beats a fancy production.

The 1% System That Wins Big

Here’s exactly how my student turned $926 into $30K+

Step 1: Start with Pain Points and Desires

Before touching Ads Manager, we dug deep into their customer’s biggest struggles and goals. That’s the foundation for great messaging.

Step 2: Spy (Legally) on Competitors

We used Facebook Ads Library to see what top competitors were running. This shows you exactly what’s working right now — then you put your spin on it.

Stop trying to reinvent the wheel. Model what works.

Step 3: Structure the Campaign for Conversions

Their goal was booked sales calls. Here’s what we did:

• Chose the Leads objective.

• Uploaded past customer data to create a Custom Audience.

• Built a Lookalike Audience so Facebook could find millions of similar prospects.

No data? Go broad with Advantage+ and give Facebook a few audience suggestions.

Step 4: Split Test Creatives

We tested 3 images and 1 video. Normally, videos win. But here? Images crushed it.

That’s why you always test.

Step 5: Use a Landing Page That Converts

We sent ad traffic to a clean, simple landing page that spoke directly to the audience’s pain points and made it easy to book a call.

From there, they went to a calendar to lock in a time. Automated reminders boosted the show-up rate.

Why This Works

Winning ads aren’t just about creative or targeting — it’s about the system:

1. Broad targeting + AI optimization.
   

2. Scroll-stopping creative.
   

3. Clear next steps and automated follow-up.
   

That’s how you turn ad spend into profit.

Your Action Plan

1. Audit your campaigns — Are your objectives and targeting set for conversions?

2. Budget smart — If you’re already making sales, start at $25/day or more.
   

3. Improve creatives — Make them feel like organic posts, not spammy ads.
   

💬 This is the same system we teach in our mentorship program — the same one that took $926 and turned it into $30K+. If you want to join the 1% of ads that actually win, start applying these steps today.

Remember: Action takers are money makers.

Want Help Learning Ads or Building Systems?

7 Step Blueprint To Launching Your First Facebook Ad 👇

https://www.thankyourfa.com/7-step-blueprint

Attend the Grow Your List Workshop 👇

https://growyourlistworkshop.com

The Most POWERFUL (And Simple) Facebook/Instagram Ads Course In The Game👇
https://www.richfromanywhere.com/accelerator
⭐️Money Back Guarantee Included⭐️

Apply To Work With RFA Directly👇

https://www.richfromanywhere.com/coaching

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► Who Is Rich From Anywhere
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. After 10 years of media buying, marketing for 7‑figure companies, and running our own online businesses, we've discovered a very specific marketing formula that produces results over and over again. We call it the RFA Method. Our proprietary RFA Method has already helped hundreds of online businesses, influencers, coaches, and educators grow their business and live a life of freedom doing what they love. Our passion is giving business owners the marketing tools they need to reach more people, make more sales, and as a result, change their life.