“Times have changed, my friend! With every dollar spent on text marketing, businesses are raking in a whopping $71!” - Stevie Johnson

Introduction:

Get ready for a game-changer in SMS marketing—A2P 10DLC. New rules, who dis? If you're scratching your head, don't worry. This blog is your ultimate guide to navigating these fresh regulations. We're diving into what it is, why it matters, and how to stay in the game. Business owners, marketers, listen up! This is your must-read to stay compliant and ahead of the curve.

Here are 4 main points to consider regarding A2P 10DLC. 📲

1. The New Era of Text Marketing 📱

Hey, you! Yeah, you—the one who thinks text marketing is just about sending a bunch of promotional messages. Times have changed, my friend! With every dollar spent on text marketing, businesses are raking in a whopping $71! But listen up: new regulations mean you can't just spam your way to success anymore. If you're not compliant with A2P 10DLC, you're out of the game. So, let's get you on the "good list," shall we?

2. What is A2P 10DLC and Why You Should Care 🤔

A2P stands for "Application to Person," and 10DLC is a 10-digit long code. Put them together, and you've got a powerful tool that lets you send mass text messages that actually reach your audience. But here's the kicker: these 10DLC numbers need to be verified and vetted. Why? Because the big players like AT&T, Verizon, and T-Mobile are tired of spam, and so are your customers! So, if you want to keep that revenue flowing, you better get registered.

3. The Registration Hustle 📝

Alright, let's get down to business. You need to complete two forms of registration: Brand and Campaign. For Brand registration, you'll need your EIN number and the exact name of your business as it appears on IRS documents. Don't mess this up; precision is key! Campaign registration is where you define what you're going to use your messaging for. Whether it's appointment reminders or promotional messages, you've got to spell it out. And yes, there are fees, but consider it a small price for big gains!

4. Compliance is Not a One-Time Deal 🛡️

So you're registered. High five! 🙌 But don't get too comfy. You've got to stay compliant. Always include your business name in your messages and give people the option to opt-out. If you slack off, you risk getting your number blocked, and trust me, you don't want that.

Conclusion 🎯

The future of text marketing is here, and it's called A2P 10DLC! This isn't just a fad; it's a full-blown revolution. If you're not on board, you're missing out on a massive revenue-generating machine. So get registered, stay compliant, and let's make those dollars rain! 💰