When I first started training entrepreneurs on how to scale their businesses with Facebook ads, one of the biggest game changers was lead generation—collecting names, phone numbers, and emails. The more leads you have, the more revenue you can generate. In fact, the most successful businesses obsess over acquiring and nurturing leads because data equals dollars.

Inside our coaching program, we have students generating leads for as little as $0.24 per lead, and today, I’m sharing the exact strategy we use for major brands like Crumbl Cookies and small businesses alike.

Step 1: Create an Irresistible Offer

Most businesses fail at lead generation because their offer isn’t compelling enough. If you want massive results, your freebie or giveaway should be so valuable that it makes you a little nervous to give it away. Some powerful lead generation offers include:

• Giveaways – High-value products or services (students get insane results with these).

• Educational content – Lead magnets like free guides, PDFs, or video trainings.

• Webinars – Live or pre-recorded sessions that provide value and build trust.

• Discounts & VIP offers – A 20-40% discount or an exclusive first-time buyer deal.

Step 2: Set Up Your Facebook Ad Campaign

Once you have your irresistible offer, it’s time to run a lead generation campaign on Facebook and Instagram. Here’s the setup:

• Choose "Leads" as your campaign objective.

• Budget – Start with as little as $5-$20 per day (scale up once you see results).

• Targeting – Use Advantage+ targeting and let Facebook's AI optimize your reach.

• Placements – Select Advantage+ placements so Facebook finds the best-performing spots.

Step 3: Nail Your Ad Creative

Messaging is the new targeting—strong ad copy and visuals attract the right audience.

• Use ChatGPT to generate high-converting ad copy.

• Leverage Canva to create professional, eye-catching giveaway graphics.

• Test images and videos to see what resonates best with your audience.

Step 4: Build a High-Converting Landing Page

Your landing page is crucial for collecting leads efficiently. Keep it simple yet effective:

• A clear image of the offer.

• A short, compelling description of the benefits.

• A form to collect name, phone number, and email.

• A Facebook pixel installed to track conversions and retarget leads.

Step 5: Follow Up and Convert

Once leads enter your system, follow up through email and SMS to nurture them into paying customers. Businesses that consistently engage their list see the highest return on ad spend.

By implementing this strategy, our students rapidly grow their lists and increase revenue. If you want hands-on guidance, apply for our mentorship program—we’ll help you set up and scale your campaigns for maximum profit.

7 Step Blueprint To Launching Your First Facebook Ad (Free Download):
https://www.thankyourfa.com/7-step-blueprint

The BEST (and most affordable) Facebook Ads Course In The Game:
https://www.richfromanywhere.com/accelerator

⭐️ Money Back Guarantee Included ⭐️

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Who Is Rich From Anywhere?
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. With over 10 years of media buying, marketing for 7-figure companies, and running our own online businesses, we've developed a proven marketing formula called the RFA Method.

The RFA Method has helped hundreds of businesses, influencers, and educators grow their brands, make more sales, and change their lives. Our passion is equipping business owners with the marketing tools to reach more people, generate more sales, and ultimately live a life of freedom doing what they love.