If you’re a local business owner looking to drive more foot traffic and generate quality leads, Facebook ads may be your secret weapon. Over the last 8+ years, we’ve helped businesses of all kinds scale using Facebook ads—but without a doubt, local-based businesses are the easiest to get results for.

Here’s why: within just a 25-mile radius of your storefront, there are thousands of people who would love your product or service... if they only knew you existed.

In this blog, we’ll break down the exact steps you need to take to get better results with Facebook ads for your local business—including the ad setup, targeting strategy, creative tips, and landing page tactics you can use today.

Why Local Businesses Win Big With Facebook Ads

Local businesses benefit from low competition and high-intent audiences. Many great brands are missing out on leads simply because they’re not running ads. If you’re willing to learn and implement the basics, you can quickly dominate your local market.

Step 1: Craft an Irresistible Offer

The success of your ad starts with your offer. It needs to be:

• Mouthwatering – something people can’t say no to

• Time-sensitive – urgency drives action

• Valuable – think free samples, discounts, or limited-time deals

Example: A juice bar offering “Free Fresh Juice to the First 100 Customers.”

Step 2: Set Up Your Facebook Ad

Inside Ads Manager, choose the Leads objective and use a manual campaign setup. Start with a modest daily budget—$20–$50 is plenty for most local businesses.

Use Advantage+ Audience Targeting with interests like “Health & Wellness” or “Fitness,” and limit your geographic reach to a 10–25 mile radius around your store. Want hyper-targeting? Use geo-fencing to exclude surrounding areas.

Step 3: Build a Simple, Conversion-Ready Landing Page

Your landing page should collect names, emails, and phone numbers. After opt-in, automate an email and SMS to deliver the voucher or promo.

Make sure to:

• Connect your Facebook Pixel

• Use a CRM (like GoHighLevel) to manage leads

• Automate reminders and follow-up messages

Step 4: Design Effective Creative & Copy

Your visuals don’t need to be fancy—just clear and aligned with your offer. Use Canva to design an eye-catching ad with urgency, emojis, and branding.

Example Headline: “🚨 Free Juice Alert – Ends Soon!”

Example CTA: “Get Offer”

Step 5: Let Facebook Do the Heavy Lifting

Use Advantage+ placements to run ads across Facebook, Instagram, Messenger, and Audience Network. Trust the algorithm—it knows where your audience is.

Final Thoughts

Local Facebook ads work—and they’re working right now for our students, with some getting leads for as low as $0.24 each.

If you want to become the local go-to in your community, this is the move. Follow the steps above, implement the strategy, and watch your foot traffic, lead flow, and revenue grow.

7 Step Blueprint To Launching Your First Facebook Ad (Free Download):
https://www.thankyourfa.com/7-step-blueprint

The BEST (and most affordable) Facebook Ads Course In The Game:
https://www.richfromanywhere.com/accelerator

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Who Is Rich From Anywhere?
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. With over 10 years of media buying, marketing for 7-figure companies, and running our own online businesses, we've developed a proven marketing formula called the RFA Method.

The RFA Method has helped hundreds of businesses, influencers, and educators grow their brands, make more sales, and change their lives. Our passion is equipping business owners with the marketing tools to reach more people, generate more sales, and ultimately live a life of freedom doing what they love.