So You Thought Online Marketing Would Be Easy? Same.

I’ve been in the game for 10 years. I’ve run thousands of Facebook ads, generated millions in revenue—and let me tell you, it was a grind. I wish I had someone to pull me aside early on and hit me with the truth. So that’s what I’m doing for you.

This is not another post with copy-paste “strategies.”

This is 15 pieces of raw, unfiltered truth—straight from the front lines of real business and marketing.

They might feel uncomfortable. They might make you mad. But they’ll also make you money.

Let’s dive in.

1. People Don’t Care About Your Product

Let’s say this louder: your audience doesn’t care about your program, your features, your cute branding colors…They care about the end result.

No one buys a gym membership because they like equipment. They buy it because they want to look better naked. No one buys your course because of “10 modules and 3 bonuses.” They buy because they want freedom, income, or peace of mind.

Stop listing features. Start painting the after picture.

2. Broad Targeting Beats "Laser-Focused" Targeting

Trying to outsmart Facebook's targeting is like bringing a calculator to a supercomputer fight. The platform processes billions of data points every second to find your ideal customers—why limit that power?

The algorithm is smarter than you. Let it do its job.

Spend that energy on your messaging. If your copy is calling out the wrong pain point, the wrong desires, or the wrong language, no amount of targeting will fix it.

When you're writing your ad copy or scripts, make sure you understand your ideal client better than they know themselves. Speak just like them

3. Your environment is the cheat code

You can’t grow if you’re surrounded by people who aren’t growing.

This isn't just motivational fluff—it's neurological fact. Your brain literally rewires itself based on your environment.

Energy is contagious. Mindset is contagious. Habits are contagious.

If your inner circle doesn’t make you think bigger, try harder, or dream louder…
It’s time to find a new room.

Change your environment. Your habitat is where you form your habits at

4. 97% of Your Audience wont buy the first time

And no, that doesn’t mean you suck.
It means they’re human.

They got distracted. They’re busy. They need reminders, not more information.
This is why retargeting and follow-up are so powerful.

It’s not about getting attention once. It’s about staying in their mind long enough to become the obvious choice.

5. Great marketing is an echo of customer feedback

Your next best-performing piece of content isn’t in your head.
It’s in your DMs. Your emails. Your customer complaints.

When customers complain, most business owners get defensive. Smart marketers get excited.

What are people asking you over and over again? What words are they using?
Take those exact words and turn them into hooks, emails, captions, and sales copy.

Real words from real people = real results.

6. Pain converts better than positivity

It’s not that positive content is bad. It’s just that pain pops.
It’s human nature—we’re more motivated to avoid pain than to chase pleasure.

This might sound cynical, but humans are hardwired to avoid pain more aggressively than they pursue pleasure. It's basic survival programming.

Instead of “You’ll feel so confident after this!”
Try: “Sick of feeling invisible every time you post?”

Pain connects. Pain converts.

7. Keep your marketing in-house

If marketing is the engine, why would you hand the keys to someone who doesn’t care about your business?

Most agencies? They’re charging you to do the bare minimum.
If you don’t understand the basics of marketing, you're at the mercy of other people.

The truth: Nobody cares about your business success more than you do.

Learn it. Own it. Or at least know enough to lead it well.

8. Pretty does not convet... REAL does

People are numb to polish.
What stops their scroll is realness. Shaky iPhone videos. Raw confessions. Behind-the-scenes moments.

Some of the highest-converting content looks rough around the edges because it feels real. People can smell authenticity from a mile away, and they're desperate for it in their social media feeds.

You don’t need to “look professional.”
You need to feel relatable.

You can look flawless… and still flop.
You can look messy… and go viral.

9. Oversaturation is a MYTH

People love saying “The market is too crowded.” But the truth?
Hardly anyone actually knows who you are.

The issue isn't too much competition—it's too little visibility. While you're worried about saturation, your ideal customers are desperately searching for someone exactly like you.

Even in the most “crowded” niche, there’s room—if you stand out.
The game isn’t about having fewer competitors. It’s about being louder, bolder, and clearer.

Oversaturation is a myth. Under-marketing is the real problem.

10. Your business isn't SEASONAL

Think your sales dip in July or December because it’s “slow season?”
Nope. Your sales dip because your marketing dips.

People still spend money year-round.
Your results don’t follow the seasons. They follow your consistency.

A landscaping business doesn't disappear in winter; they pivot to snow removal, holiday lighting, or indoor plant care. The demand shifts, but it never completely vanishes.

The opportunity: Every slow season is a chance to serve your market in a new way.

11. LIST over LIKES

Social media reach is unpredictable. Platforms die. Algorithms change.
But your email and SMS list? That’s yours.

An engaged email list of 1,000 people will generate more revenue than 10,000 social media followers who may or may not see your posts. Plus, if Instagram shuts down tomorrow, your email list comes with you.

The priority: Build an asset you own, not one you rent.Likes are nice.
But your list is leverage.

Prioritize list-building like your income depends on it—because one day, it might.

12. Bait the hook to suit the fish

Nobody wants to “elevate their digital ecosystem” or “streamline multi-channel workflows.”
They want to stop feeling overwhelmed. They want more leads. They want more time.

If you're constantly dealing with price-sensitive customers, examine your messaging. Are you positioning yourself as the budget option? If you want premium clients, you need premium language.

Use their words, not yours.
Mirror their pain. Reflect their dreams.

The person who understands the customer best—wins.

13. Digital Marketing is NOT optional

Saying “I don’t like social media” doesn’t make you noble. It makes you invisible.

You don’t have to become an influencer. But you do need to exist online.
People need to see you, hear from you, and trust you—before they ever buy from you.

Every day you're not online, your competitors are building relationships with your potential customers. Every post you don't make is an opportunity handed to someone else.

Visibility is survival. Don’t ghost your future clients.

14. Leverage over labor

Working more hours isn’t the goal.
Working smarter is.

Build systems that duplicate your effort—landing pages, automations, templates, workflows.
Every hour you spend building systems today saves you 10 later.

Every task you do repeatedly should eventually become automated or systematized. This isn't about being lazy—it's about scaling beyond what your personal effort can achieve.

The goal: Build a business that grows while you sleep.

Build once. Scale forever.

15. Automate before you delegate

Before you pay someone to do a manual task, ask:
Can AI or automation do this?

Before hiring your first employee, maximize every automation tool available. AI and software don't need vacation time, sick days, or salary increases. They work 24/7 without complaints.

THEN bring on humans to do what tech can’t—connection, creativity, and care.

This is how you build a business that scales without breaking you.

The sequence: Automate the routine, then hire for the exceptional.

Final words: Read Less. Do More.

You don’t need 100 more tips. You need action.

“Knowledge without action is just expensive entertainment.”

So here’s the deal:
Pick 3 of these truths that hit you in the gut.
Write them down.
Take one step—today. Doesn’t have to be perfect. Just move.

Because real growth?
It doesn’t come from scrolling.
It comes from doing.

Want Help Learning Ads or Building Systems?

7 Step Blueprint To Launching Your First Facebook Ad 👇

https://www.thankyourfa.com/7-step-blueprint

Attend the Grow Your List Workshop 👇

https://growyourlistworkshop.com

The Most POWERFUL (And Simple) Facebook/Instagram Ads Course In The Game👇
https://www.richfromanywhere.com/accelerator
⭐️Money Back Guarantee Included⭐️

Apply To Work With RFA Directly👇

https://www.richfromanywhere.com/coaching

► Learn more about "Rich From Anywhere"
Website: https://www.richfromanywhere.com
Instagram: https://www.instagram.com/richfromanywhere
Tiktok: https://www.tiktok.com/@richfromanywhere
Direct Email: support@richfromanywhere.com

► Who Is Rich From Anywhere
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. After 10 years of media buying, marketing for 7‑figure companies, and running our own online businesses, we've discovered a very specific marketing formula that produces results over and over again. We call it the RFA Method. Our proprietary RFA Method has already helped hundreds of online businesses, influencers, coaches, and educators grow their business and live a life of freedom doing what they love. Our passion is giving business owners the marketing tools they need to reach more people, make more sales, and as a result, change their life.