If you’re sitting there wondering, “How much should I spend on Facebook ads?”
Or maybe,“What’s a good budget to start or scale with?”
Then this blog post is exactly what you need.

I'm going to break down the most common questions I get about ad budgeting—and by the time you're done reading, you'll have a clear, simple strategy that actually works.

And believe it or not, it’s way simpler than most people make it out to be.

Let’s dive in.

👶 If You're Just Starting With Facebook Ads...Start small. Like, $10 to $20 a day small.

I know, I know—you might be hearing from “marketing gurus” that you need to throw in $100, $500, or even $1,000 a day to get results. But the truth? That’s complete nonsense.

If you’ve never run Facebook ads before (or you’ve just boosted a few posts here and there), the last thing you want to do is come in hot with a massive budget. Why?

Because you have no idea what’s working yet.

You don’t know which creative is going to catch attention.

You don’t know what audience is going to convert.

You don’t know which headline is going to hit.

Start at $10–$20/day, test the waters, and let the data guide you. You’d be shocked how much insight and traction you can get at that budget.

We’ve had students come into our program, never ran ads in their life, and collect 135 quality leads off a $850 campaign. That’s $6.30 per lead in a B2B market—and they only spent $25/day.

🚀 Ready to Scale? Let’s Talk Strategy.

If you're already running ads or just have a bigger budget and want to move fast, here's where things get a bit deeper—but still super simple. Every business is different. You can’t just copy-paste a number.

You need to factor in:

• What you're selling (digital, physical, service)

• Your AOV (Average Order Value)

• Your LTV (Lifetime Value)

But most importantly, you need to figure out your PPS — Profit Per Sale.

💸 The Golden Formula: Profit Per Sale (PPS)

This is how much profit you make every time you make a sale.

And this number? That’s your benchmark. It tells you exactly how much you can afford to spend to acquire a customer. Here’s how to figure it out:

You need to factor in:

• Look at your net profit from last year

• Count the number of orders you had

• Divide net profit by number of orders = your PPS

Example:

You made $500,000 net profit last year. You had 1,000 orders. Your PPS = $500

That means you can technically spend up to $500 to get a sale and still break even. Sounds wild?

Let me break the mindset for you. Most business owners freak out when I tell them it’s OK to spend $500 to get one customer. But they forget: Once you get that customer in your world—and give them a great experience—they’ll come back.

They’ll buy more... They’ll tell their friends... They become part of your community.

That’s how you build a long-term, sustainable business.

Want Help Learning Ads or Building Systems?

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https://www.thankyourfa.com/7-step-blueprint

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► Who Is Rich From Anywhere
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. After 10 years of media buying, marketing for 7‑figure companies, and running our own online businesses, we've discovered a very specific marketing formula that produces results over and over again. We call it the RFA Method. Our proprietary RFA Method has already helped hundreds of online businesses, influencers, coaches, and educators grow their business and live a life of freedom doing what they love. Our passion is giving business owners the marketing tools they need to reach more people, make more sales, and as a result, change their life.