Does Your Marketing Need a Boost?
These No-Cost Trainings Will Upgrade Your Strategy so you can scale IN-HOUSE
(So You're Not handcuffed to Unreliable marketing agencies)
These No-Cost Trainings Will Upgrade Your Strategy so you can scale IN-HOUSE!
(So You're Not handcuffed to Unreliable marketing agencies)
Something Big Just Hit Facebook Ads… Andromeda
Meta just dropped a major update to the brains behind Facebook and Instagram advertising — and people are losing it. Panic, confusion, wild guesses… the usual internet chaos.
The update is called Andromeda, and while everyone’s out here wondering if ads are about to get better or worse, let’s break it down simply so you know exactly what’s changing and how to keep crushing your ad results.
What Exactly Is Andromeda?
Facebook basically upgraded the “AI brain” that decides:
who sees your ads
when they see your ads
what style of ads each person is most likely to respond to
Think of Andromeda as Facebook becoming scary smart.
It’s processing over 50,000+ data points per profile — what you watch, where you hang out online, what groups you're in, what types of videos you stop to watch, your on-platform AND off-platform behavior… it’s all fair game.
Why?
Because there are more users, more advertisers, and way more noise than ever. So Facebook needed a smarter way to match people to the right ads at the right moment.
The result?
🔥 More accurate targeting
🔥 More relevant ads
🔥 Better performance with less effort
This isn’t just about products — it’s about ad style too. Andromeda now knows:
who likes polished cinematic ads
who prefers raw “shot on my phone” videos
who responds to testimonials
who needs fast-paced edits
who needs long-form education
It’s tailoring your ads to each user dynamically, in real-time.
Who Wins and Who Loses With This Update?
✔️ WINNERS: Business Owners Running Their Own Ads
If you run your own ads, good news — Facebook is now doing even more of the heavy lifting for you.
Beginners get faster results.
Experienced advertisers get better results with less complexity.
It’s a win.
❌ LOSERS: Traditional Marketing Agencies
Agencies built on “we manage your ads for you” are… in trouble.
Why?
Because the very thing they charge for — setting up, managing, optimizing ads — is becoming automated.
It’s giving big “Blockbuster during the Netflix era” vibes.
The Big Question: What Should YOU Do Now?
If you want to avoid what folks are calling “the Andromeda tax” (aka your ad costs going up), here are the two moves you must make:
1️⃣ Simplify Your Entire Ad Setup
The old-school way of running ads is dead.
No more 17 adsets.
No more crazy layers of interest stacking.
No more running five campaigns for the same goal.
Today?
👉 One campaign per objective.
One webinar? ONE campaign.
One lead magnet? ONE campaign.
One conversion goal? ONE campaign.
And for targeting?
Go BROAD.
Broad is working insanely well because the algorithm can now read users better than ever.
If your ad account already has some data → start going broad.
Brand new account with zero data → start with interest targeting or lookalikes just long enough to “warm the algorithm,” then move toward Advantage+ and broad.
2️⃣ Diversify Your Creatives (Not Increase Quantity)
This is the part everybody’s misunderstanding.
It’s not about making more content.
It’s about making different kinds of content.
Because Facebook needs different “doors” to pull different types of people into your audience.
Think of each creative as a door:
Some people walk in through the raw iPhone video door
Others walk in through the polished cinematic door
Others need a still photo
Others respond to long-form educational content
Same house.
Different doors.
Here’s what diverse creative looks like:
A short 20-second talking-head video
A long-form 20 to 30-minute interview-style clip
A still image photo
A super polished cinematic ad
A raw, no-effects “walk and talk” video
A testimonial
A static quote graphic
And then — switch up your angles, too:
Pain-focused angle
Desire-focused angle
Daily life angle
Proof/social validation angle
Storytelling angle
This is how you unlock the rest of your audience.
Because if your audience size says 5 million people… but your creatives only attract “vanilla lovers,” you’ll never reach the chocolate, strawberry, Rocky Road, or mint-chip people — even though they’re all ideal buyers.
Diversify the message → Facebook taps into more people → your results get stronger.
So… Should You Freak Out About Andromeda?
Absolutely not. If anything, this update makes running ads easier than ever.
Your job is simpler now:
Keep your setup clean
Keep your creatives diverse
Let Facebook’s AI do the heavy lifting
With the right approach, this update isn’t a threat — it’s an opportunity to grow faster, reach more people, and scale without endlessly tinkering in Ads Manager.
If you want more deep-dive strategies, Rich From Anywhere has tons of videos (and coaching links) ready for you whenever you're ready to level up.
Got questions about Andromeda?
Drop them below — I got you.
Want Help Learning Ads or Building Systems?
7 Step Blueprint To Launching Your First Facebook Ad 👇
https://www.thankyourfa.com/7-step-blueprint
Attend The Profitable Ads Workshop 👇
https://profitableadsworkshop.com
The Most POWERFUL (And Simple) Facebook/Instagram Ads Course In The Game👇
https://www.richfromanywhere.com/accelerator
⭐️Money Back Guarantee Included⭐️
Apply To Work With RFA Directly👇
https://www.richfromanywhere.com/coaching
► Learn more about "Rich From Anywhere"
Website: https://www.richfromanywhere.com
Instagram: https://www.instagram.com/richfromanywhere
Tiktok: https://www.tiktok.com/@richfromanywhere
Direct Email: support@richfromanywhere.com
► Who Is Rich From Anywhere
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. After 10 years of media buying, marketing for 7‑figure companies, and running our own online businesses, we've discovered a very specific marketing formula that produces results over and over again. We call it the RFA Method. Our proprietary RFA Method has already helped hundreds of online businesses, influencers, coaches, and educators grow their business and live a life of freedom doing what they love. Our passion is giving business owners the marketing tools they need to reach more people, make more sales, and as a result, change their life.
Something Big Just Hit Facebook Ads… Andromeda
Meta just dropped a major update to the brains behind Facebook and Instagram advertising — and people are losing it. Panic, confusion, wild guesses… the usual internet chaos.
The update is called Andromeda, and while everyone’s out here wondering if ads are about to get better or worse, let’s break it down simply so you know exactly what’s changing and how to keep crushing your ad results.
What Exactly Is Andromeda?
Facebook basically upgraded the “AI brain” that decides:
who sees your ads
when they see your ads
what style of ads each person is most likely to respond to
Think of Andromeda as Facebook becoming scary smart.
It’s processing over 50,000+ data points per profile — what you watch, where you hang out online, what groups you're in, what types of videos you stop to watch, your on-platform AND off-platform behavior… it’s all fair game.
Why?
Because there are more users, more advertisers, and way more noise than ever. So Facebook needed a smarter way to match people to the right ads at the right moment.
The result?
🔥 More accurate targeting
🔥 More relevant ads
🔥 Better performance with less effort
This isn’t just about products — it’s about ad style too. Andromeda now knows:
who likes polished cinematic ads
who prefers raw “shot on my phone” videos
who responds to testimonials
who needs fast-paced edits
who needs long-form education
It’s tailoring your ads to each user dynamically, in real-time.
Who Wins and Who Loses With This Update?
✔️ WINNERS: Business Owners Running Their Own Ads
If you run your own ads, good news — Facebook is now doing even more of the heavy lifting for you.
Beginners get faster results.
Experienced advertisers get better results with less complexity.
It’s a win.
❌ LOSERS: Traditional Marketing Agencies
Agencies built on “we manage your ads for you” are… in trouble.
Why?
Because the very thing they charge for — setting up, managing, optimizing ads — is becoming automated.
It’s giving big “Blockbuster during the Netflix era” vibes.
The Big Question: What Should YOU Do Now?
If you want to avoid what folks are calling “the Andromeda tax” (aka your ad costs going up), here are the two moves you must make:
1️⃣ Simplify Your Entire Ad Setup
The old-school way of running ads is dead.
No more 17 adsets.
No more crazy layers of interest stacking.
No more running five campaigns for the same goal.
Today?
👉 One campaign per objective.
One webinar? ONE campaign.
One lead magnet? ONE campaign.
One conversion goal? ONE campaign.
And for targeting?
Go BROAD.
Broad is working insanely well because the algorithm can now read users better than ever.
If your ad account already has some data → start going broad.
Brand new account with zero data → start with interest targeting or lookalikes just long enough to “warm the algorithm,” then move toward Advantage+ and broad.
2️⃣ Diversify Your Creatives (Not Increase Quantity)
This is the part everybody’s misunderstanding.
It’s not about making more content.
It’s about making different kinds of content.
Because Facebook needs different “doors” to pull different types of people into your audience.
Think of each creative as a door:
Some people walk in through the raw iPhone video door
Others walk in through the polished cinematic door
Others need a still photo
Others respond to long-form educational content
Same house.
Different doors.
Here’s what diverse creative looks like:
A short 20-second talking-head video
A long-form 20 to 30-minute interview-style clip
A still image photo
A super polished cinematic ad
A raw, no-effects “walk and talk” video
A testimonial
A static quote graphic
And then — switch up your angles, too:
Pain-focused angle
Desire-focused angle
Daily life angle
Proof/social validation angle
Storytelling angle
This is how you unlock the rest of your audience.
Because if your audience size says 5 million people… but your creatives only attract “vanilla lovers,” you’ll never reach the chocolate, strawberry, Rocky Road, or mint-chip people — even though they’re all ideal buyers.
Diversify the message → Facebook taps into more people → your results get stronger.
So… Should You Freak Out About Andromeda?
Absolutely not. If anything, this update makes running ads easier than ever.
Your job is simpler now:
Keep your setup clean
Keep your creatives diverse
Let Facebook’s AI do the heavy lifting
With the right approach, this update isn’t a threat — it’s an opportunity to grow faster, reach more people, and scale without endlessly tinkering in Ads Manager.
If you want more deep-dive strategies, Rich From Anywhere has tons of videos (and coaching links) ready for you whenever you're ready to level up.
Got questions about Andromeda?
Drop them below — I got you.
Want Help Learning Ads or Building Systems?
7 Step Blueprint To Launching Your First Facebook Ad 👇
https://www.thankyourfa.com/7-step-blueprint
Attend The Profitable Ads Workshop 👇
https://profitableadsworkshop.com
The Most POWERFUL (And Simple) Facebook/Instagram Ads Course In The Game👇
https://www.richfromanywhere.com/accelerator
⭐️Money Back Guarantee Included⭐️
Apply To Work With RFA Directly👇
https://www.richfromanywhere.com/coaching
► Learn more about "Rich From Anywhere"
Website: https://www.richfromanywhere.com
Instagram: https://www.instagram.com/richfromanywhere
Tiktok: https://www.tiktok.com/@richfromanywhere
Direct Email: support@richfromanywhere.com
► Who Is Rich From Anywhere
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. After 10 years of media buying, marketing for 7‑figure companies, and running our own online businesses, we've discovered a very specific marketing formula that produces results over and over again. We call it the RFA Method. Our proprietary RFA Method has already helped hundreds of online businesses, influencers, coaches, and educators grow their business and live a life of freedom doing what they love. Our passion is giving business owners the marketing tools they need to reach more people, make more sales, and as a result, change their life.
