Does Your Marketing Need a Boost?
These No-Cost Trainings Will Upgrade Your Strategy so you can scale IN-HOUSE
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These No-Cost Trainings Will Upgrade Your Strategy so you can scale IN-HOUSE!
(So You're Not handcuffed to Unreliable marketing agencies)
How to Edit Videos for Paid Ads: Step-by-Step Guide for Beginners
If you’re running paid ads, your video’s performance can make a huge difference in results. A few small tweaks can drastically improve engagement, lower your cost per lead, and even boost conversions. The good news? You don’t need to be a professional editor to create high-performing ads. In this post, I’ll show you exactly how I edit videos for paid ads—especially talking-head videos like podcasts or solo clips.
Step 1: Getting Your Video Ready
The first thing I do is get the full-length video from my source—usually YouTube, Zoom, or a recorded podcast. Once it’s downloaded to my computer, I drop it into CapCut.
I love CapCut because it’s intuitive, free (with optional paid upgrades), and has everything you need to create professional-looking ad videos.
Step 2: Picking the Right Clip
When it comes to ads, every second counts. I always look for a clip that hooks viewers immediately. This is usually something surprising, relatable, or directly addressing a pain point.
For example, if my audience is business owners struggling with unpredictable income, I pick a clip where I talk about creating predictable revenue. This instantly resonates with viewers.
Step 3: Trimming Dead Space
Next, I remove pauses, filler words, or awkward silences.
I use the split tool (Command+B on Mac) to cut the clip.
I delete words like “um,” “so,” or “right.”
Keeping it fast-paced ensures viewers stay engaged.
Even trimming a fraction of a second can make a video feel more dynamic.
Step 4: Adjusting the Aspect Ratio
For social media ads, vertical or square videos usually perform best:
Instagram Reels / TikTok: 9:16
Facebook Feed: 1:1
In CapCut, I adjust the ratio and make sure my face or key visuals aren’t cropped. This keeps the video clean and professional.
Step 5: Adding Captions
Many people watch ads without sound, so captions are essential.
CapCut lets you auto-generate captions quickly.
I pick clean, readable fonts and keep text in the center of the screen.
I remove filler words from captions to make them easy to read.
Tip: A subtle shadow behind the text makes it pop without being distracting.
Step 6: Highlighting Key Statements
To make important points stand out, I use:
Zoom-in effects on key lines
Colored background overlays behind text
Slight changes in font size or color
These small edits draw the viewer’s attention to the main message.
Step 7: Creating a Scroll-Stopping Text Overlay
The first 2-3 seconds of your video are crucial. I add a short, punchy headline at the start to hook viewers.
Example:
“Your business shouldn’t feel like a roller coaster. Here’s the fix.”
Use contrasting colors, rounded edges, or even an emoji to make it eye-catching.
Step 8: Adding Music
Music enhances engagement but shouldn’t overpower your voice:
CapCut has royalty-free options.
Keep the music volume low (around -15 to -25 dB) so your voice is clear.
Match the energy of the music with the tone of your video.
Step 9: Adding a Call-to-Action (Optional)
If your ad aims to drive viewers to a webinar, lead magnet, or sales page, I add a text-based CTA at the end.
Examples:
“Join the webinar now”
“Click here to get started”
“Sign up for the free masterclass”
Keep it short, clear, and actionable.
Step 10: Final Touches
Before exporting, I always:
Make sure the audio ends cleanly
Fade out music if needed
Preview the video to ensure all edits feel smooth
Final Thoughts
Editing videos for paid ads doesn’t have to be complicated. By trimming dead space, adding captions, highlighting key statements, and using music strategically, you can turn a raw clip into a high-performing ad.
Even if you hire a professional editor, knowing these steps ensures your videos convey exactly the message you want. Start applying these tips, and watch your ad engagement—and results—improve!
Want Help Learning Ads or Building Systems?
7 Step Blueprint To Launching Your First Facebook Ad 👇
https://www.thankyourfa.com/7-step-blueprint
Attend The Profitable Ads Workshop 👇
https://profitableadsworkshop.com
The Most POWERFUL (And Simple) Facebook/Instagram Ads Course In The Game👇
https://www.richfromanywhere.com/accelerator
⭐️Money Back Guarantee Included⭐️
Apply To Work With RFA Directly👇
https://www.richfromanywhere.com/coaching
► Learn more about "Rich From Anywhere"
Website: https://www.richfromanywhere.com
Instagram: https://www.instagram.com/richfromanywhere
Tiktok: https://www.tiktok.com/@richfromanywhere
Direct Email: support@richfromanywhere.com
► Who Is Rich From Anywhere
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. After 10 years of media buying, marketing for 7‑figure companies, and running our own online businesses, we've discovered a very specific marketing formula that produces results over and over again. We call it the RFA Method. Our proprietary RFA Method has already helped hundreds of online businesses, influencers, coaches, and educators grow their business and live a life of freedom doing what they love. Our passion is giving business owners the marketing tools they need to reach more people, make more sales, and as a result, change their life.
How to Edit Videos for Paid Ads: Step-by-Step Guide for Beginners
If you’re running paid ads, your video’s performance can make a huge difference in results. A few small tweaks can drastically improve engagement, lower your cost per lead, and even boost conversions. The good news? You don’t need to be a professional editor to create high-performing ads. In this post, I’ll show you exactly how I edit videos for paid ads—especially talking-head videos like podcasts or solo clips.
Step 1: Getting Your Video Ready
The first thing I do is get the full-length video from my source—usually YouTube, Zoom, or a recorded podcast. Once it’s downloaded to my computer, I drop it into CapCut.
I love CapCut because it’s intuitive, free (with optional paid upgrades), and has everything you need to create professional-looking ad videos.
Step 2: Picking the Right Clip
When it comes to ads, every second counts. I always look for a clip that hooks viewers immediately. This is usually something surprising, relatable, or directly addressing a pain point.
For example, if my audience is business owners struggling with unpredictable income, I pick a clip where I talk about creating predictable revenue. This instantly resonates with viewers.
Step 3: Trimming Dead Space
Next, I remove pauses, filler words, or awkward silences.
I use the split tool (Command+B on Mac) to cut the clip.
I delete words like “um,” “so,” or “right.”
Keeping it fast-paced ensures viewers stay engaged.
Even trimming a fraction of a second can make a video feel more dynamic.
Step 4: Adjusting the Aspect Ratio
For social media ads, vertical or square videos usually perform best:
Instagram Reels / TikTok: 9:16
Facebook Feed: 1:1
In CapCut, I adjust the ratio and make sure my face or key visuals aren’t cropped. This keeps the video clean and professional.
Step 5: Adding Captions
Many people watch ads without sound, so captions are essential.
CapCut lets you auto-generate captions quickly.
I pick clean, readable fonts and keep text in the center of the screen.
I remove filler words from captions to make them easy to read.
Tip: A subtle shadow behind the text makes it pop without being distracting.
Step 6: Highlighting Key Statements
To make important points stand out, I use:
Zoom-in effects on key lines
Colored background overlays behind text
Slight changes in font size or color
These small edits draw the viewer’s attention to the main message.
Step 7: Creating a Scroll-Stopping Text Overlay
The first 2-3 seconds of your video are crucial. I add a short, punchy headline at the start to hook viewers.
Example:
“Your business shouldn’t feel like a roller coaster. Here’s the fix.”
Use contrasting colors, rounded edges, or even an emoji to make it eye-catching.
Step 8: Adding Music
Music enhances engagement but shouldn’t overpower your voice:
CapCut has royalty-free options.
Keep the music volume low (around -15 to -25 dB) so your voice is clear.
Match the energy of the music with the tone of your video.
Step 9: Adding a Call-to-Action (Optional)
If your ad aims to drive viewers to a webinar, lead magnet, or sales page, I add a text-based CTA at the end.
Examples:
“Join the webinar now”
“Click here to get started”
“Sign up for the free masterclass”
Keep it short, clear, and actionable.
Step 10: Final Touches
Before exporting, I always:
Make sure the audio ends cleanly
Fade out music if needed
Preview the video to ensure all edits feel smooth
Final Thoughts
Editing videos for paid ads doesn’t have to be complicated. By trimming dead space, adding captions, highlighting key statements, and using music strategically, you can turn a raw clip into a high-performing ad.
Even if you hire a professional editor, knowing these steps ensures your videos convey exactly the message you want. Start applying these tips, and watch your ad engagement—and results—improve!
Want Help Learning Ads or Building Systems?
7 Step Blueprint To Launching Your First Facebook Ad 👇
https://www.thankyourfa.com/7-step-blueprint
Attend The Profitable Ads Workshop 👇
https://profitableadsworkshop.com
The Most POWERFUL (And Simple) Facebook/Instagram Ads Course In The Game👇
https://www.richfromanywhere.com/accelerator
⭐️Money Back Guarantee Included⭐️
Apply To Work With RFA Directly👇
https://www.richfromanywhere.com/coaching
► Learn more about "Rich From Anywhere"
Website: https://www.richfromanywhere.com
Instagram: https://www.instagram.com/richfromanywhere
Tiktok: https://www.tiktok.com/@richfromanywhere
Direct Email: support@richfromanywhere.com
► Who Is Rich From Anywhere
RFA is your virtual marketing team that cares about the growth of your business just as much as you do. After 10 years of media buying, marketing for 7‑figure companies, and running our own online businesses, we've discovered a very specific marketing formula that produces results over and over again. We call it the RFA Method. Our proprietary RFA Method has already helped hundreds of online businesses, influencers, coaches, and educators grow their business and live a life of freedom doing what they love. Our passion is giving business owners the marketing tools they need to reach more people, make more sales, and as a result, change their life.
